Category: Data Driven Advertising

The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then,...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers,...

Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper...

Showcase experience enables businesses to unlock the hidden value of extreme data sets CAMBRIDGE, England – GeoSpock® – the extreme-scale, data integration company that provides analytics,...

NEW YORK, NY — TripleLift, the world’s largest native advertising platform, announced a partnership with White Ops to become the first native exchange to offer...

In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A...

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by...

“The Sell Sider” is a column written for the sell side of the digital media community.  After this exclusive first look for subscribers, the story...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the...

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Brian Wieser has been called the most quoted man in advertising, and that’s probably true. The...

Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops...

This week, the spotlight is on Alibaba Group’s plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia...

24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people...