Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kelly, CEO and co-founder at Infectious Media. A major shift is taking place in our industry, illustrated by Facebook shutting down its Partner Categories offering, which allowed advertisers to… Continue reading »
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