Envisioning An All-Encompassing Total Video Strategy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice...
Category: Data Driven Advertising
Programmatic: A Series Of Cascading, Interconnected Contracts
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom...
TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives
Recruits Rubicon Project, Hearst Digital Media and Publishers Clearing House executives NEW YORK, NY — TripleLift, the world’s largest native advertising platform, announced the expansion...
Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in India
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
Viewability Record in UK; IAB Tech Lab Acquires DigiTrust
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech...
Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years...
PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study...
Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically....
SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange
SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings SoundCloud’s...
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to...
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility
Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a...
Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns
The leading mobile app user acquisition platform expands its vision of offering marketers an integrated toolset for growing apps across all major channels SAN FRANCISCO...
NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks...
IPONWEB Brings on New Leadership Team to Service Enterprise Clients in the U.S.
NEW YORK – IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, expands its US leadership...
Ansira Chief Daina Middleton On Being A Female CEO: ‘It’s Not About A Paycheck, But Being In A Position To Make Change’
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to...
Hopper Doesn’t Play By The Book On Mobile User Acquisition
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything....
