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IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign & OutMoove; and AdUX Expands Native Offering.

Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab

After releasing the tech specs for the Transparency and Consent Framework, the IAB Tech Lab and IAB Europe are now introducing additional supporting tech specifications aimed […]

The post IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate appeared first on ExchangeWire.com.


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