Category: Monthly Digital Marketing Update

03/11/2015

The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)

Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!...

Monthly Digital Marketing Update

26/10/2015

The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)

Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...

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Irish agency recreates The Banshees of Inisherin as 8-bit arcade game 20/03/2023
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
Jason Wu exits DDB as China CEO 20/03/2023
Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
Move and win roundup: Week of March 20, 2023 20/03/2023
The latest updates from FCB, Sandpiper, Nissan, Colgate-Palmolive, and more in our weekly roundup of people moves and business wins.
Women to Watch Greater China 2023: Riki Li, Wavemaker 20/03/2023
Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
The Monkeys deliver a cliffhanger for Macpac 20/03/2023
There's no need for fear of heights if you have good gear, says the outdoors company.
Increasingly a sideshow? The importance of Asia-Pacific to the agencies 20/03/2023
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
Deinfluencing: should brands be scared of the trend? 20/03/2023
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
How to defend your brand marketing budget in a downturn 19/03/2023
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
WARC upgrades TikTok adspend forecast by $2 billion 19/03/2023
Video platform to defy recession with all brand categories set to increase investment this year.
Women to Watch Greater China 2023: Long Wong, BBDO 17/03/2023
In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023 21/03/2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Move and win roundup: Week of March 20, 2023 20/03/2023
The latest updates from FCB, Sandpiper, Nissan, Colgate-Palmolive, and more in our weekly roundup of people moves and business wins.
Women to Watch Greater China 2023: Riki Li, Wavemaker 20/03/2023
Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
Deinfluencing: should brands be scared of the trend? 20/03/2023
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
Marketers expected to scrutinize partner contracts post-SVB collapse 19/03/2023
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Women to Watch Greater China 2023: Long Wong, BBDO 17/03/2023
In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.
Women to Watch Greater China 2023: Lara Jefferies, Plug 17/03/2023
Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.

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