How social media is powering The Economist’s subscription growth
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 28/11/2019
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 22/11/2019
While it’s been a few months since the last wide-scale media furor around a brand’s ads showing up next to unsavory or objectionable content, publishers...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 22/11/2019
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year....
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/11/2019
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 15/11/2019
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 14/11/2019
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 08/11/2019
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 07/11/2019
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 01/11/2019
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 31/10/2019
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 26/10/2019
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 24/10/2019
Publishers just can’t quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/10/2019
Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 17/10/2019
The post The state of brand suitability appeared first on Digiday. Via DigiDay
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 11/10/2019
Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 10/10/2019
The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday. Via DigiDay
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