Category: Digital Marketing News (via Twitter)

Advertising news

• Ask your mates if they’re okay, says timely campaign 10/09/2024
  Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.
• Kraft mimics social trends to capture the attention of Zillennials 09/09/2024
  The social led campaign by Rethink is intended to fit seamlessly into FYP streams.
• Peroni picks McCann for global creative account 09/09/2024
  McCann London leads McCann Worldgroup to victory in four-way pitch.
• Paralympics brand advertising that struck gold 09/09/2024
  Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
• Hakuhodo launches new entity to drive internal startup innovation 09/09/2024
  Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
• Move and win roundup: Week of September 9, 2024 09/09/2024
  Amplify, Hatched, M&C Saatchi, BBDO Guerrero, 34Sevn and more in our weekly roundup.
• How creativity can enhance customer experiences 07/09/2024
  Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
• Everything you need to know ahead of Google’s antitrust trial 07/09/2024
  With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
• Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever 07/09/2024
  It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
• Campaign Asia-Pacific announces key editorial appointments 06/09/2024
  Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.