Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While ad revenue, by contrast, increased...
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on measuring calls to businesses that...
Barely two weeks after basking in the glow of its BlueKai buy, enterprise software giant Oracle is at it again – this time debuting an open paid media partner API...
WASHINGTON — As data becomes the bedrock for more and more businesses, data security is becoming increasingly important. The sheer amounts of data, coupled with headline-making data breaches, has led...
Amnesty International partners with dating app Tinder to promote gender equality buff.ly/1kBUgZp
Q&A: Parminder Singh on Twitter advertising in Asia buff.ly/1fNw3HF
Everything About Real Time Bidding buff.ly/P6Xg3b
Top 5 marketing takeaways from Mobile World Congress 2014 buff.ly/1gWsdOR
Sought After Private Aviation Business Traveller Audience Delivered to Brands at International Scale in One Stop NEW YORK – Adlux, the private aviation media market leader in Europe, the Middle...
Is WhatsApp loosening its grip on advertising? buff.ly/1fIF8as
Google To Launch New Search Results Design With Larger Fonts & No Underlines Soon? buff.ly/1jTqgp9
Reach more customers across Search and Display with Search Network with Display Select buff.ly/NyuG9B
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The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new owner International Business Times, Time...
IAB Native Advertising Playbook buff.ly/1jTq894
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won the auction for Basis and...
Backlinks: 17 Powerful (Yet Untapped) Sources buff.ly/1fGqQHy
Fraudulent traffic: Adventures in ad farming buff.ly/1gQqKJH
Coca-Cola Steals Pepsi Thunder in Oscars Pizza Stunt buff.ly/OZj0Oa
What the Internet looks like: The undersea cables wiring the ends of the Earth buff.ly/OZiUq1
A Simpler Way to Organize and Optimize Campaigns on Facebook buff.ly/OYOWCg
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone to set up a site,...
The 5 best real-time marketing moments of the Oscars buff.ly/1gQ1aVo
An updated S-1 from IPO aspirant Rubicon Project shows the sell-side platform’s revenue grew 47 percent in 2013, to $83.8 million for the full year. In its earlier filing, submitted...
