Developing a successful advertising strategy with Instagram Stories
The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay
CPH INK - Interactive & Digital Marketing News From Around The World!
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‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a filing with the Securities and...
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Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37 percent year-over-year. Walmart CFO Brett...
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How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to...
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With Harry’s, Edgewell gets a DTC brand with a significant wholesale operation
When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as how a more modern brand...
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Digiday Research: More than half of marketers don’t think their agencies share their interests
Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting if they have the same...
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WTF is customer intelligence?
The post WTF is customer intelligence? appeared first on Digiday. Via DigiDay
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To compete, agency holding groups borrow from consultancies’ playbook
Consulting firms still cast a long shadow over agency holding groups. Two years ago the ad industry shrugged off the threat of consultancies. Today it’s a different story. The CEOs...
Developing a successful advertising strategy with Instagram Stories
The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay
Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to...
Transparency and Consent Framework v2.0: Industry-Wide Benefits
Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital...
Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack
In-app advertising is experiencing a period of growth with budgets likely to increase substantially over the coming months, due to factors including the continuing development of in-app header bidding solutions....
The building blocks of smart cities
IR4.0 can’t be achieved in a nation without making headway into building smart cities. Via DNA
Ovvy announces US$436k in seed funding
Angel investor Rapzo Capital invests in the Singapore household services platform. Via DNA
Marketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast...
Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media...
RTB Under Fire In Europe; Index Uses Machine Learning For Dynamic Timeouts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe. Data protection authorities in seven...
Essence bolsters regional leadership team
Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed James Smyllie as VP, Media Planning, APAC and Lee Walsh as VP, Media Activation, APAC....
Lotame promotes Evgeny Popov to Head of Global Data Solutions
Lotame has promoted Evgeny Popov to Head of Global Data Solutions. In his new role, Popov will be responsible for driving data revenue globally for the Lotame Data Exchange. Reporting...
Publicis Groupe Japan appoints new ECDs
Publicis Groupe Japan has appointed Naoki Nishimura and Tadashi Inoue as Executive Creative Directors. Naoki Nishimura has spent his entire career at Beacon Communications, rising through the ranks to become...
Havas Group SG consolidates its social & PR functions under Red Havas
In line with a global rebranding move, Havas Group Singapore has consolidated its social and PR functions under a new brand – Red Havas. Red Havas employs a strategic model...
‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a filing with the Securities and...
PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured...
The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the...
