Facebook’s ads system suffers a glitch, days before Black Friday
Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which companies and agencies use to...
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Brand RX part two: The state of brand safety one year later
The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Via DigiDay
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YouTube is now showing ad-supported Hollywood movies
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for free. The platform started promoting...
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Facebook board defends how Zuckerberg, Sandberg handled crisis
Facebook Inc.’s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in light of a critical report...
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Video Briefing: Roku’s pitch deck to marketers highlights its OTT ad ambitions
Roku is already one of the biggest names in ad-supported streaming video. And as the company’s free streaming channel, The Roku Channel, takes center stage on Roku’s platform, marketers are...
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NBA players link up with app to promote stars’ esports play
The National Basketball Players Association signed a deal with ReadyUp, linking up with an app that helps esports fans track and watch their favorite online gamers. Under the deal announced...
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With Nick Bell out, publishers lose a longtime Snapchat ally
Nick Bell, Snapchat’s media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the...
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Former marketer accuses L’Oreal of race, sex discrimination
A former vice president of digital marketing has sued L’Oreal USA for race, sex and disability discrimination in a 40-page complaint describing “sex-fueled” parties on European business trips and a...
Facebook’s ads system suffers a glitch, days before Black Friday
Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which companies and agencies use to...
Experience driven businesses to grow revenue 1.8x faster
New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these disciplines, businesses in Asia Pacific...
Programmatic ad spend to grow 19% next year: Report
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn...
Glenfiddich welcomes all challengers in new spot
Glenfiddich, the Single Malt Scotch Whisky, is inspiring consumers to challenge themselves in a bold global campaign developed by creative agency Space. The campaign aims to attract new whisky drinkers...
Zendesk launches open and flexible CRM platform Sunshine
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to...
AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros
VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office DENVER — AdSwerve, a leading Google...
Media Prima ransomware experience a timely reminder to CTOs
The reported ransomware attack last week on Malaysian media company, Media Prima, serves to remind CTOs, especially those of large companies, to ensure they have robust cyber protection in place....
Review: Samsung’s attempt to conquer the mid-range fizzles out
Electronics giant’s Galaxy A7 (2018) falls short in bid to break into competitive segment. Via DNA
Brand RX part two: The state of brand safety one year later
The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Via DigiDay
New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments
PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future,...
YouTube is now showing ad-supported Hollywood movies
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for free. The platform started promoting...
Mobile eSports as a Tool to Aquire & Retain: A Primer
You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course....
eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost...
How Tremor Video DSP Broke Its Profitability Dry Spell
Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017...
Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director...
Can Publishers Enable A New Chapter For Modeled Data?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant....
