“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee” to be part of the...
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Pinterest Hires Unilever’s David Rubin to Drive Its Brand Efforts buff.ly/1p9VJU2
Coca-Cola and Channel 4 to create personalised digital ads for latest ‘Share a Coke’ push buff.ly/1ueqgs6
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’ Marketers...
In the wake of the MH17 tragedy, opportunism rears its ugly head – Digital News Asia (DNA) has learnt that claims have been filed to trademark the terms ‘MH17′ and ‘MH370.’ Gabey...
Malaysian startup WaryBee has launched a crowdfunding drive as one of the inaugural campaigns on StarHub’s Crowdtivate platform that also went live officially this morning (July 22). Via DNA
Google Planning A Big Push In India This Fall buff.ly/1qvQZyT
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam. The objective is to cultivate...
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in cognitive psychology, social psychology and...
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from comScore or Nielsen. Sizmek...
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again:...
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display...
Baidu Takes on Google Search in Brazil buff.ly/1n6Xzbb
Nielsen’s Metrics Go Mobile (Officially) buff.ly/1kKfEro
Twitter Releases Powerful New Analytics Tools buff.ly/1kKfAIk
Facebook to track users’ TV habits buff.ly/1qvQrcb
Microsoft Challenges Google’s Artificial Brain With ‘Project Adam’ buff.ly/1qV0GTk
Google’s Q2 Revenue Of $15.96B Beats buff.ly/1muGnb1
Facebook, Nielsen to track TV habits on tablets, smartphones buff.ly/1rwIPTV