The state of paid search: How marketers are managing their programs
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
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‘It’s very buggy’: Facebook’s Creator Studio continues to aggravate publishers
Facebook is trying to show publishers and creators that it can be a better video monetization partner. But Creator Studio, the tool it built to help publishers publish and analyze...
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A marketer’s guide to a perfect launch
The post A marketer’s guide to a perfect launch appeared first on Digiday. Via DigiDay
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Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts to make their own VOD...
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Citing conflicts, WPP won’t participate in Accenture-led ad pitches
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit, saying Accenture could use that...
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Harnessing creativity and technology with next-generation email
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered inbox? Nowadays, email comes from...
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Hearst is finding success in YouTube, and is pouring more resources into programming
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over the past two years, in...
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How Walmart is building a delivery operation to rival Amazon
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery war with Amazon. Within the...
To PMP, Or Not To PMP, That Is The Question
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer at Bidtellect. If an advertiser’s...
WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without...
How OTT Platforms Fit Into The Complicated TV Landscape
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers –...
Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of ExchangeWire’s The Wires APAC 2019...
Global Specialists Datatech Services Group Launches as SBDS and Iotech Join Forces
SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines its existing best in class...
The state of paid search: How marketers are managing their programs
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
Kantar Launches New Services Enabling Marketers to Enhance Their Own First-Party Data Through Direct Integration with TGI Consumer Data
LONDON – Kantar has announced the launch of new services which will for the first time allow marketers to directly integrate their own datasets with TGI consumer data, enabling greatly...
‘Agent Smith’ Malware Infects 25 million phones worldwide
Fifteen million devices in India are infected and 800,000 in Southeast Asia. Via DNA
igloohome raises US$15mil in funding, launches iglooworks
Singapore-based startup introduces an enterprise-focused smart access line to support smart cities. Via DNA
Maybank Singapore appoints MediaOne Business Group as digital marketing agency
Maybank Singapore has appointed MediaOne Business Group as their digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. Additionally, the agency will also manage six...
Andovar appoints Steven Bussey as Marketing Director
Andovar, a global provider of multilingual content solutions, has announced Steven Bussey as its Marketing Director. Based in Bangkok, Steven will oversee digital campaigns that will be focused on repositioning...
Geometry Japan creates web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’
Japan’s Rishiri Town, in partnership with Geometry Japan, created a web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’. The aim is to let people virtually experience kombu kelp drying...
AnyMind appoints Keisuke Honda, professional football player as an advisor and strategic investor
AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource industries, has announced the appointment of Keisuke Honda, a professional football player, to AnyMind...
Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers
Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels London, United Kingdom – Socialbakers, the leading unified...
Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of...
Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The...
