Instagram’s new checkout feature allows users to shop in app
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CPH INK - Interactive & Digital Marketing News From Around The World!
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Facebook, YouTube blindsided by mosque shooter’s live video
Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to livestream the murders over the...
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Today’s forecast: The state of programmatic
From tactical solution to transforming the world Back in 2008, no one envisioned that programmatic would become the digital ad industry’s dominant media-buying tool. It was a niche technology, a...
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Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search...
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution
With ad costs going up on Facebook, publishers have been rethinking their branded content distribution strategies and, in some cases, looking for alternative sources of distribution. The key hits: Costs...
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Advertisers respond to Facebook’s latest metrics tweaks
Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions in how they spend their...
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‘We as a company are very hesitant about our relationship with platforms’: NYT global ad head Sebastian Tomich
The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs on FX and Hulu. While...
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At SXSW, Snapchat Lenses bring ‘Game of Thrones,’ Pikachu to life
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to popularize augmented reality with its...
Rubicon Project Implements Standardized Common ID With The Trade Desk
LOS ANGELES — Rubicon Project (NYSE: RUBI), a global exchange for advertising, announced that it has implemented The Trade Desk’s unified ID solution onto their digital advertising exchange. The unified...
Instagram’s new checkout feature allows users to shop in app
Continue reading at AdAge.com Via AdAge
Game Review: Third time proves not to be the charm for Kingdom Hearts III
The game however, does indeed deliver on the promise of greatly enhanced graphics. Via DNA
3 Malaysian startups are regional finalists in Alipay-NUS Enterprise Social Innovation Challenge
Local innovators succeed in tackling waste management through digital technology. Via DNA
As the Cookie Crumbles, What’s on the Horizon for Identity Data?
Cookies have been the backbone of digital advertising since its inception and, until recently, they have powered almost every technology, product, and business model within the ecosystem, writes Nick Halstead...
Five marketing strategies to prioritise in 2019
A Forrester Consulting study commissioned by Adobe in 2018 found that 80 per cent of business decision makers said improving their company’s customer experience was among their top priorities in...
Merkle names Peter Randazzo as Global CTO
Merkle, a technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer....
Sizmek hires new Head of Customer Success, ANZ
Sizmek, the independent buy-side advertising platform, has appointed Oliver Senior-Leese to the newly created role of Head of Customer Success, ANZ. Mr Senior-Leese is the third senior hire since Sizmek’s...
Adobe CEO Is Bullish On Experience Cloud, But Investors Question Loss Of Key Exec
Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business. “All the meetings that [we]...
Mark Penn Named CEO Of MDC Partners
Embattled holding company MDC Partners has a new owner. The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said...
Omnicom Reorgs Its Programmatic Talent
To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade ago. While Publicis Media and GroupM have...
Facebook, YouTube blindsided by mosque shooter’s live video
Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to livestream the murders over the...
AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK...
Today’s forecast: The state of programmatic
From tactical solution to transforming the world Back in 2008, no one envisioned that programmatic would become the digital ad industry’s dominant media-buying tool. It was a niche technology, a...
Spending on Data and Data-Related Solutions Will Continue to Rise, According to IAB “Outlook for Data” Study
Cross-Channel Data Measurement & Attribution Predicted to be the Highest Priority for Using Data for Third Year in a Row NEW YORK — Marketers, publishers, marketing service providers, and technology...
Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search...
