Turner helps Wonder Woman lasso fans
Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and the larger Turner family. Last...
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Cannes Briefing: 5 storylines that will dominate the week
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the Riviera. Subscribe here to get it...
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Twitter takes over Cannes with billboard domination
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival...
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Iconic brand advertising on TV isn’t going anywhere
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have...
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The Rundown: Is AT&T serious about ads?
AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten the green light, we’ll find...
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Apple cracks down on apps sharing info on users’ friends
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts. The move cracks down on...
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Google GDPR policy under fire from (more) trade bodies, including IAB France
A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its GDPR practices. The groupswhich include...
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Fortnite fever rises as video-game makers gather for confab
E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely to be the talk of...
Review: Asus’ ZenFone 5 a notch above mid-range smartphones
Taiwanese device maker steps out to take control of a burgeoning segment. Via DNA
It’s all about focus and the human touch at JomPaw
Startup aims to address the high rate of dissatisfaction within the pet services industry with quality customer service. Via DNA
Cannes 2018: At MDC Partners, Autonomy Is The Key To Success
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently, Kauffman, who has been CEO...
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System
Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language Processing to prevent unsafe brand placements and ad fraud in...
Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers...
Turner helps Wonder Woman lasso fans
Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and the larger Turner family. Last...
Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter
The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA...
Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP...
Cannes Briefing: 5 storylines that will dominate the week
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the Riviera. Subscribe here to get it...
Twitter takes over Cannes with billboard domination
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival...
Cannes 2018: The Media Agency Ground Game
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other...
Today’s Ad Verification Providers May Fail Us In The Long Term
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer...
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Media...
Iconic brand advertising on TV isn’t going anywhere
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have...
Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire,...
Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen...
