Google Chief Executive Officer Sundar Pichai kicked off his first appearance before Congress Tuesday refuting claims of bias, explaining the company’s privacy approach and stressing its American roots. As the...
By Taejin In Nothing gets the news media more excited than a Black Friday stampede, with crowds of angry shoppers duking it out to get the best doorbuster deals. But...
Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical cases. “This includes where decisions...
The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times, and tried to be everything...
Apple is experimenting with iPhone marketing strategies it rarely uses such as discount promotions via generous device buyback terms to help goose sales of its flagship product. Company executives moved...
The Interactive Advertising Bureau’s Tech Lab released a framework Friday to prevent a sophisticated form of ad fraud in apps that once wreaked havoc on the open web. The framework,...
Procurement executives are often feared as the agency bogeyman driving down prices. For the latest installment in our Confessions series, in which we trade anonymity for candor, we spoke to...
Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god of war and then drop...
Following a competitive pitch process, Australia’s speciality baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative...
Cognito, the specialist integrated communications and marketing firm for the financial services industry, has promoted Charlie Morrow (pictured) and Dan Bradley to Director with immediate effect. Mr Bradley has also been...
Outbrain, the native advertising platform, has appointed Craig Hughes, a former executive at Unruly, a News Corp company, as Vice President, leading global partnerships as part of the corporate development...
Google Chief Executive Officer Sundar Pichai kicked off his first appearance before Congress Tuesday refuting claims of bias, explaining the company’s privacy approach and stressing its American roots. As the...
PARIS — Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital,...
GroupM’s Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Mr Shekhar has been based in Indonesia since March 2010 when he...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 – a remarkable number, given that...
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019 be ‘the year of audio’?...
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst...
Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to make decisions across all of...
Malaysia’s first wallet-to-wallet remittance service provider constantly innovates to stay on top of its game. Via DNA
Between 60% and 73% of all data within an enterprise goes unused for analytics. Via DNA
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt...
What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app with the most name recognition...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience...
APAC / Asia / Mobile / Mobile Asia / Mobile Marketing News
Is Microsoft’s Stubbornness Becoming Too Costly?
16 feb, 2013