‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a local alt-weekly and dreams of...
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Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, according...
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How Le Monde is using podcasts to drive digital subscriptions
French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The first podcast series, “Sept ans...
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Survey: The state of supply path optimization
The post Survey: The state of supply path optimization appeared first on Digiday. Via DigiDay
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‘Rainy day and sunny day money’: Producers at streaming shows are looking for product placement deals
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. The popularity of ad-free services...
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WTF is multi-touch attribution?
Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad is responsible for convincing the...
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Twitch’s cuts of payments to esports teams is benefiting YouTube
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. Twitch has made cuts to...
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The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborations
The Financial Times has become a minority stakeholder in media startup Business of Fashion. The London-based business-to-business title has 35,000 paying subscribers and a lucrative conferences business, regularly attracting big...
DoubleVerify Launches Semantic Science Division
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually,...
‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a local alt-weekly and dreams of...
Telco Deep Dive 2019: Did fear kill Axiata, Telenor merger bid?
Did fear that Celcom’s talent pool and its predominantly bumiputera vendors would not be able to level up their game in a merged Celcom-Digi entity cause Daim Zainuddin to kill...
Why SD-WAN makes business sense
Ideal networking solution for organisation’s that have a cloud strategy in mind Via DNA
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video...
How to Combat Advertising Fraud in APAC
Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we must look closer at the epidemic....
New Research Questions Asian Brands’ Omnichannel Readiness
It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across the region will increase by...
As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre
The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake...
Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts
Amazon’s steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program is an extension of the Amazon Associates program for influencers, launched...
The Reality Of Machine Learning In Marketing
Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a...
Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue...
PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify...
PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on...
Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, according...
Introducing Apple Devices in Your Workplace is Easier Than Ever with Jamf Now
You want your employees to have the best tools and technology to work with. However, introducing new devices into the workplace can be time consuming and frustrating- but it doesn’t...
PIKOM’s Unicorn Tech Awards 2019 to recognize changemakers
PIKOM changemaker itself, becoming advocate & voice for members Via DNA
