Performance marketing: Putting the brand budget to work
The post Performance marketing: Putting the brand budget to work appeared first on Digiday. Via DigiDay
CPH INK - Interactive & Digital Marketing News From Around The World!
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What lies beneath: Jockey tops Viral Video Chart
The top video this week is from Jockey — but it’s not about underwear. Instead the video, which earned twice the views of the No. 2 viewed spot, shows people...
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Amazon is ready to take on Apple and Spotify in streaming music
Amazon is turning up the volume in the music business. The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs...
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Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet
Elon Musk said no one saw or reviewed his tweet about the plan to take Tesla private before he posted it, The New York Times reports, citing an interview in...
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Defining digital creativity: The opportunities, challenges and creative excellence in online advertising
The post Defining digital creativity: The opportunities, challenges and creative excellence in online advertising appeared first on Digiday. Via DigiDay
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Alex Jones lost ground on Facebook and YouTube for months. Now InfoWars is starting from scratch
Alex Jones’ channels on YouTube and Facebook were shrinking for months before the panicky provocateur ultimately was shut down on the sites. Jones, who is infamous for his frenzied political...
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Waymo, Blacture, Reddit, Pipeline Angels and more: See the new Next speakers
.teads-inread { display: none; } Continue reading at AdAge.com Via AdAge
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With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories
Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it’s changing the pitch to Instagram. Brand marketers have cooled on the...
Performance marketing: Putting the brand budget to work
The post Performance marketing: Putting the brand budget to work appeared first on Digiday. Via DigiDay
What lies beneath: Jockey tops Viral Video Chart
The top video this week is from Jockey — but it’s not about underwear. Instead the video, which earned twice the views of the No. 2 viewed spot, shows people...
62% smartphone owners used voice activated technology in last 6 months: Study
About 62 per cent of smartphone owners used voice activated technology in the last six months, with India (82 per cent) and China (77 per cent) emerging as leaders in voice...
Wunderman names new Singapore CEO
Wunderman, the global digital agency and a WPP company, has named former Accenture Digital Executive, Shannon Dix, as CEO of Wunderman Singapore. Mr Dix will report to Wunderman APAC Chief...
Pulse wins three new clients
After competitive pitches, Pulse Communications has been appointed as the brand marketing agency of record for newly-launched Halo Top, the low-calorie frozen dessert brand with a cult following that hails...
Activision consolidates global media duties with OMD
Activision Publishing Inc. – the Santa Monica- based video games developer and distributor behind the Call of Duty, Destiny, Spyro and Crash franchises – has consolidated its global media planning...
Amazon is ready to take on Apple and Spotify in streaming music
Amazon is turning up the volume in the music business. The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs...
Acceptable Ads Committee Announces New Ad Criteria
Mobile-specific Acceptable Ads criteria now in play. London – eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 1 billion downloads, announce that...
Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet
Elon Musk said no one saw or reviewed his tweet about the plan to take Tesla private before he posted it, The New York Times reports, citing an interview in...
Diverse Skill Sets Required When Building Internal Research And Analytics Teams
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and...
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By...
It’s not all entertainment when creating digital content for kids
YouTube Kid’s ChuChu TV and Iconix’s founders share their Kre8tif journeys to educate and build character. Via DNA
Xend teams up with Carousell in the Philippines to provide convenience and safety
With the logistics company’s services, Carousell users can now opt to meet up for transactions at locations pre-vetted for safety. Via DNA
When It Comes To Diversity, Lindsay Pattison Walks The Talk
Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year....
Brand-Safety Fear Factor
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to...
Defining digital creativity: The opportunities, challenges and creative excellence in online advertising
The post Defining digital creativity: The opportunities, challenges and creative excellence in online advertising appeared first on Digiday. Via DigiDay
