Google Organic Click-Through Rates in 2014 buff.ly/YQP2Ao
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LinkedIn data reveals some trends from its one million Malaysian users, writes Karamjit Singh. Via DNA
Most IT security vendors today only offering two-dimensional security Via DNA
Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at the French agency holding company...
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered another agreement designed to enhance...
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal...
INside the Boardroom: CTO at Adform, Jakob Bak lnkd.in/bC_Rr5m
Kofola Cola Whatever: Case study buff.ly/1xAexEO
Google Shuts Down its Orkut Social Network buff.ly/1mNPsTf
Is Digital Advertising Ready to Ditch the Click? buff.ly/1qPMLf4
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their claims are steeped outside of...
DigitasLBi Taps Rubicon For Programmatic Buying buff.ly/Zm8PZs
Most Asean countries have strong broadband plans, but room for improvement Via DNA
5 Facebook Ad Split Tests to Cut Lead Acquisition Costs buff.ly/1nChcLf
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme in their messaging appears to...
KitKat #bendgate Tweet Beats Oreo’s ‘Dunk In The Dark’ Record Holder 09/29/2014 buff.ly/1rEtKBF
Facebook Rebuilds And Streamlines Ads Manager buff.ly/1mF3NRN
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT aims to re-establish the company’s...
The “Oculus Platform” Marketplace For Virtual Reality App Launches This Fall buff.ly/1t9UQwS
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated cross-channel remarketing platform, the new...
Google Is Bringing More Brand-Friendly Ads to Mobile buff.ly/1mIS2tG
Facebook Ads Will Now Follow You No Matter What Device You’re Using buff.ly/1nChbqt