Week in Review: Everything is interlinked
The 27th DNA-TeAM Disrupt panel discussion reinforced the reality that everything is interlinked in the world and,that technology adoption today is part and parcel of building any business. It is...
CPH INK - Interactive & Digital Marketing News From Around The World!
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Malaysia’s budget cuts: IT sector to feel the pain
The Malaysian Government’s move to cut its growth forecast and revise its national budget for 2015 to take into account tumbling global crude oil prices is expected to have an...
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Movie Studio Relativity Media Invests In Say Media, And Becomes A Customer
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use Say’s content platform to support...
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Cable Pushes to Exclude Netflix From Net Neutrality Protections
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix. Netflix, the world’s largest subscription...
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Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to telegraph your mood to the...
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PK4 Media Adds Interactive Method to Skip Video Advertisements and Increase Brand Awareness
Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an interactive method for consumers to...
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Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack
Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are...
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Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference...
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech...
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream...
Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future is digital. While I kept...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7 but the drama started way...
Lockdown by WhatsApp for third party app users
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their Android devices. Initially the ban...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have...
Disrupt: Batten down the hatches, gonna be a bad year
Malaysia is going to be hit by a macro-economic triple-whammy this year that is going to create an adverse impact on the economy and affect IT spending patterns, warned the...
Alpha7 kicks off ‘COO-as-a-Service’ offering for SMEs
Singapore-based tech consultancy startup Alpha7 has launched a cloud-based computing platform to help small and medium enterprises (SMEs) deal with the increasingly complex and costly nature of running a business...
TRUSTe Issues EDAA Trust Seal to Sizmek
London, UK – Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded the European Interactive Digital Advertising...
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its long-awaited Discover feature at the...
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive traffic to their website. A...
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to all the conversations from the...
TubeMogul To Dive Into Display, Among Other 2015 Plans
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to purchase display inventory this year....
PubMatic Rolls Out API To Power Private Marketplaces
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated guaranteed deals into their platforms...
Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a...
