Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 16/07/2018
Key takeaways: Fifty-one percent of U.S. marketers’ biggest worry from GDPR is losing audience targeting capabilities. U.S. marketers are nearly half as likely to say being fined is their biggest...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 14/07/2018
Dave Matthews may be making a comeback, but this ’90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S....
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 13/07/2018
Brands, celebrities and publishers are getting weird on Instagram TV. Netflix, for instance, filmed “Riverdale” star Cole Sprouse seductively eating a cheeseburgerfor an hour, no lessand judging from the one...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 13/07/2018
Just like that, data is all the rage again. Industry execs have for months been wringing their hands about the future of targeted advertising in the run-up to Europe’s General...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 12/07/2018
Dish Network is being asked by federal regulators to provide details about its wireless network plans, a not-so-gentle reminder that the company has less than two years to use some...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 10/07/2018
Electric scooter rental company Lime is teaming up with Uber to bring an unconventional mode of transportation to the world. Uber Technologies is investing in Lime as part of a...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 09/07/2018
Many European publishers, like those in the U.S., attempted the “pivot to video.” Although enthusiasm for the strategy may be dimming, 92 percent of publishers in a recent Digiday survey said they’re...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 07/07/2018
Smear on some lipstick, take a shot and pucker up: It’s International Kissing Day. (It is also, it turnns out National Fried Chicken Day, which makes for a … foul...
With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative vehicles for brand advertising and...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 16/07/2018
Key takeaways: Fifty-one percent of U.S. marketers’ biggest worry from GDPR is losing audience targeting capabilities. U.S. marketers are nearly half as likely to say being fined is their biggest...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 14/07/2018
Dave Matthews may be making a comeback, but this ’90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S....
Telco takes challenges in stride and offers more value to customers. Via DNA
The new Nokia 7 Plus is out and Edwin Yapp takes it for a spin. Via DNA
Time Inc. UK, Infopro Digital, Dezeen and Dennis among those celebrated at the prestigious annual awards London, UK: The Association for Online Publishing (AOP) recognised the high standards and talent...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as consumers travel or hit the...
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back...
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at...
BBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international candy brand. This has been done through a...
Digital transformation business APD has appointed Chris Butterworth as Australian Head of Digital Product and Strategy. Based in Melbourne, Butterworth will be responsible for building on the strength of APD’s owned...
UM, the strategic media agency within IPG Mediabrands, has appointed Lin Liu to Chief Strategy Officer. A veteran in strategic planning and brand communication, Ms Liu brings 20 years’ experience...
PHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and Spark PR & Activate. PHD’s...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 13/07/2018
Brands, celebrities and publishers are getting weird on Instagram TV. Netflix, for instance, filmed “Riverdale” star Cole Sprouse seductively eating a cheeseburgerfor an hour, no lessand judging from the one...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 13/07/2018
Just like that, data is all the rage again. Industry execs have for months been wringing their hands about the future of targeted advertising in the run-up to Europe’s General...
APAC / Asia / Mobile / Mobile Asia / Mobile Marketing News
BlackBerry Planning New Smartphone Lineup
2 apr, 2013
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