mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a panel of prominent speakers at...
CPH INK - Interactive & Digital Marketing News From Around The World!
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Instagram’s Answer to Snapchat, Bolt, Is Here — Bu…
Instagram’s Answer to Snapchat, Bolt, Is Here — But There’s a Catch buff.ly/1odTcHl
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Sony Brings Data to Outdoor Advertising http://t.c…
Sony Brings Data to Outdoor Advertising buff.ly/1xEyV3w
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Just weird…! Selling Dettol bodywash with cucumb…
Just weird…! Selling Dettol bodywash with cucumber ice cream buff.ly/1o6NNGy
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Malaysia’s MAD Incubator gets investment boost from Singapore
Andrew Wong is in the limelight for his success in raising an undisclosed sum for his business incubator MAD, which he intends to build throughout South-East Asia. Via DNA
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Opcom to buy 40% stake in Unigel UK for US$3.67mil
Fibre optics cable manufacturer Opcom Holdings Bhd plans to buy a 40% stake in Unigel (UK) Ltd, a producer of thixotropic gel, for US$3.67 million in cash. Via DNA
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Unilever Starts Global Digital Agency Review http:…
Unilever Starts Global Digital Agency Review buff.ly/1qlKYQk
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Tigerspike names Alex Burke as Global CEO
Tigerspike, the global enterprise software and user experience technology company, has appointed Alex Burke as its Global CEO. Previously Tigerspike’s Asia Pacific CEO, Mr Burke will centralise and coordinate operations...
PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the ‘lively’ and healthy feeling that...
Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported news stories. The company already...
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a...
Programmatic Consultancies Help Publishers Play Catch-Up
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in embracing programmatic. While agencies now...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of the staff from Kinected –...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has...
Unilever Launches ‘Internet of Things’ Partner Sea…
Unilever Launches ‘Internet of Things’ Partner Search buff.ly/1zuuhI3
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands, programmatic ad buying is no...
Adform Scales to Meet Real-Time Demand While Cutti…
Adform Scales to Meet Real-Time Demand While Cutting Server Requirements in Half buff.ly/1n2noVw
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even as India is one of...
Bing Ads Is Getting A Slick New Look That Will Fee…
Bing Ads Is Getting A Slick New Look That Will Feel Familiar buff.ly/1o0BviV
Clash of the Titans: Tencent, Alibaba, and the Bat…
Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China buff.ly/1ppjNVP
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and effectiveness of automation across the...
Samsung crafts interactive mktg push for new product launch in China
After the launch of Galaxy S4 Zoom, Samsung has launched Samsung Galaxy K Zoom that aims to cater to consumers’ increasing demand for quality photos taken on smartphones. Cheil OpenTide...
CTOs not the be-all and end-all for startups
Malaysian Chok Leang Ooi, together with his Vietnamese cofounder Trung Ngo, has a software development house that focuses on building products for startups, which always struggle to attract good technical...
The changing value of data
In this article, Mark Bentkower of CommVault Systems develops the idea that knowing the value of data that is being gathered before storing it can have a significant impact on...
