Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic...
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for Facebook Watch, its 2-year-old video...
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s YouTube channel has 4.7 million...
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The slump in optimism around ad...
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers are just cashing checks from...
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of Facebook and Twitter have cooled...
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for both early adopters and relative...
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic...
Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on...
If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing...
Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data...
Wants to import US$2 trillion of products to China in next five years Via DNA
The Acer Swift 7 may have some odd design choices, but it’s an incredibly slim laptop with a solid screen and a long battery life. Via DNA
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3...
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for Facebook Watch, its 2-year-old video...
Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage...
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s YouTube channel has 4.7 million...
Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about ‘feature phones’. Smartphones were so expensive...
Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its...
Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance...
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers,...
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping...
Project was anchor for US$580mil IPO set for 2020 but in doubt now Via DNA
