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A DMP Is Only As Powerful As The Data Strategy Behind It

A DMP Is Only As Powerful As The Data Strategy Behind It

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder...

The Fifth Wave Of Ad Tech: Privileged Programmatic

The Fifth Wave Of Ad Tech: Privileged Programmatic

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of advertising product...

Comic: Taking It In-House

Comic: Taking It In-House

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

What the Snapchat IPO means for Asia

What the Snapchat IPO means for Asia

Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...

Marketers, it’s time to step-up in a mobile first world

Marketers, it’s time to step-up in a mobile first world

Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and ready to go. Marketers and...

Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance

Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance

Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced a new offering for mobile...

Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter,...

Nokia Back from the Dead; Generating B2B Leads

Nokia Back from the Dead; Generating B2B Leads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

How to drive marketing success with AR & VR technology

How to drive marketing success with AR & VR technology

by  Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many...

It’s time to raise the standards in digital advertising

It’s time to raise the standards in digital advertising

With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no surprise considering how deeply integrated...

Burger King looks for its queen in Shanghai on Women’s Day

Burger King looks for its queen in Shanghai on Women’s Day

Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews...

Oracle names Golin as regional agency for APAC

Oracle names Golin as regional agency for APAC

Following a competitive pitch, Oracle – the enterprise technology giant which empowers modern businesses through its comprehensive cloud services – has appointed Golin to be its lead agency in Asia...

SpotX strengthens demand facilitation team in APAC

SpotX strengthens demand facilitation team in APAC

SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation to the Singapore office to...

Here Are the Most-Watched Ads Among Women on YouTube

Here Are the Most-Watched Ads Among Women on YouTube

A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released #HerVoiceIsMyVoice campaign, which aims to...

IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership

IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership

IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions” designed to leverage artificial intelligence...

gyro elevates Belinda Green to APAC Head of Planning position

gyro elevates Belinda Green to APAC Head of Planning position

gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and is responsible for leading the...