Cannes Briefing: 5 storylines that will dominate the week
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the Riviera. Subscribe here to get it...
CPH INK - Interactive & Digital Marketing News From Around The World!
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Twitter takes over Cannes with billboard domination
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival...
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Iconic brand advertising on TV isn’t going anywhere
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have...
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The Rundown: Is AT&T serious about ads?
AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten the green light, we’ll find...
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Apple cracks down on apps sharing info on users’ friends
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts. The move cracks down on...
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Google GDPR policy under fire from (more) trade bodies, including IAB France
A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its GDPR practices. The groupswhich include...
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Fortnite fever rises as video-game makers gather for confab
E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely to be the talk of...
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‘Nobody was going to bite’: Publishers score rare victory over Google in GDPR spat
Google’s late reversal of a policy that restricted how many vendors a publisher could gain consent for under the General Data Protection Regulation, has been met with relief in some...
Cannes Briefing: 5 storylines that will dominate the week
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the Riviera. Subscribe here to get it...
Twitter takes over Cannes with billboard domination
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival...
Cannes 2018: The Media Agency Ground Game
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other...
Today’s Ad Verification Providers May Fail Us In The Long Term
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer...
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Media...
Iconic brand advertising on TV isn’t going anywhere
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By the same token, there have...
Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire,...
Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen...
Creating a better investing environment for Malaysia
Having just started his 2-year term as Malaysian Venture Capital Association president, Victor Chua shares his plans with Karamjit Singh. Via DNA
Sense Infosys: Mitigating risk through data analytics
Bringing data together and making sense of it for better business decisions is the main game of this data analytics startup. Via DNA
The Rundown: Is AT&T serious about ads?
AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten the green light, we’ll find...
We Are Social acquires Socialize
We Are Social, the global socially-led creative agency network, has acquired a majority stake in Socialize, an independent social media agency from Middle East. The move, which is subject to regulatory...
TNB gets the extended family together for Raya celebrations
Reprise Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has brought to life this year’s Raya film for TNB, “Rumah Epik Fantastik”. TNB is well known for some...
A first timer’s expectations of the Cannes Lions Festival of Creativity
For anyone and everyone who’s been a part of, or in some form have an association with the advertising & marketing communications industry – attending the Cannes Lions Festival of...
Deezer launches ‘Hari Raya channel’
Deezer, the personal music streaming service is honouring the end of the Islamic holy month of Ramadhan with the launch of the first dedicated Hari Raya channel in Indonesia, Malaysia...
Apple cracks down on apps sharing info on users’ friends
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts. The move cracks down on...
