Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 19/05/2018
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York. The U.K.-based political consulting firm,...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/05/2018
At the Digiday Retail Summit in February in Austin, Texas, we discussed with 53 retail leaders how their organizations are using online consumer data. Check out our earlier research on...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/05/2018
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.” The publisher is erecting a wall of actual high...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 16/05/2018
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 client-side and agency marketers to learn their thoughts on the latest industry trend of...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 16/05/2018
Nearly 10 percent of Facebook’s global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a new report by Pivotal research...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 12/05/2018
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as live events unfold. The new...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 11/05/2018
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 brand and agency marketers to learn how satisfied they are with their audience-targeting capabilities....
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 11/05/2018
Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of...
For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as a means of communicating with...
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers. Developed by more...
Luck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic ‘Be A Changi Millionaire’ shopping promotion with a colourful campaign by Ogilvy...
With the rise in the number of different social media networks, 2016-2017 witnessed a considerable slowdown in the trend of a number of accounts held by internet users. A contributing...
Consolidating multiple billing systems into a single converged system. Via DNA
2018 report delves deep to benchmark Malaysian performance against startup ecosystems worldwide. Where does Malaysia stand? Via DNA
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 19/05/2018
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York. The U.K.-based political consulting firm,...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The...
Retailers are all, in some way or another, going through digital transformation, whether this is planning for the distant future, or implementing technology today. In this piece, Anshuman Singh, GM...
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition:...
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Kim Perell learned at a young age that it’s...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/05/2018
At the Digiday Retail Summit in February in Austin, Texas, we discussed with 53 retail leaders how their organizations are using online consumer data. Check out our earlier research on...
Digital Marketing News / Interactive marketing / Interactive/Digital marketing / News
by Copenhagen INK · Published 18/05/2018
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.” The publisher is erecting a wall of actual high...
mediasmart has enhanced its service offering with the availability of Connected TV inventory. The new inventory is being provided to meet demand from digital video advertisers who are increasingly turning to...
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard...
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