In the UK, broadcasters don’t yet see Netflix as a rival
Netflix is casting a shadow, not just in the U.S. but globally, boasting an $8 billion (£6 billion) content budget that in the U.K. far exceeds homegrown public service broadcaster...
CPH INK - Interactive & Digital Marketing News From Around The World!
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Zuckerberg’s European inquisition more like a European vacation
Facebook’s Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade...
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Cambridge Analytica files U.S. bankruptcy after data scandal
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York. The U.K.-based political consulting firm,...
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Digiday Research: Retailers put data to work
At the Digiday Retail Summit in February in Austin, Texas, we discussed with 53 retail leaders how their organizations are using online consumer data. Check out our earlier research on...
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Seventeen and Cosmo bring Netflix’s ’13 Reasons’ to life
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.” The publisher is erecting a wall of actual high...
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Digiday Research: Talent is the biggest obstacle to bringing media buying in-house
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 client-side and agency marketers to learn their thoughts on the latest industry trend of...
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Report: China, despite ban, is Facebook’s second-largest ad market
Nearly 10 percent of Facebook’s global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a new report by Pivotal research...
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Bloomberg’s TicToc creates an ad format for live events happening on Twitter
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as live events unfold. The new...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A recent report by ‘think tank’...
Unilever and WPP launch in-house collaboration in Singapore
Unilever and WPP have launched an on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise...
Unilever and WPP launch in-house collaboration in Singapore
Unilever and WPP have launched an on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise...
Unilever and WPP launch in-house collaboration in Singapore
Unilever and WPP have launched an on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise...
Unilever and WPP launch in-house collaboration in Singapore
Unilever and WPP have launched an on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise...
JWT Sydney bags NSW Rural Fire Service account
The NSW Rural Fire Service has re-appointed J. Walter Thompson Sydney as its creative agency for the next three years, following a competitive pitch. The win for incumbent J. Walter...
JWT Sydney bags NSW Rural Fire Service account
The NSW Rural Fire Service has re-appointed J. Walter Thompson Sydney as its creative agency for the next three years, following a competitive pitch. The win for incumbent J. Walter...
JWT Sydney bags NSW Rural Fire Service account
The NSW Rural Fire Service has re-appointed J. Walter Thompson Sydney as its creative agency for the next three years, following a competitive pitch. The win for incumbent J. Walter...
OMG Vietnam bolsters leadership team
As Omnicom Media Group enters its tenth year of operations in Vietnam, the company has refreshed its vision and strategic approach through a series of senior leadership appointments across its...
Mobile Header Bidding Is On The Rise, And In-App Waits In The Wings
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the...
Virtual Influencers: Great Potential And Many Legal Unknowns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis...
