Toyota agrees to add Android auto in its cars
Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the Google infotainment software due to...
CPH INK - Interactive & Digital Marketing News From Around The World!
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‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its shoulders. Now public, the e-commerce...
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Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against Microsoft, Oracle, SAP and even...
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Amazon may open up to 3,000 cashierless stores by 2021
Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with matter, an aggressive and costly...
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How marketers can solve content marketing’s ROI problem
By Justin Choi, CEO, Nativo When Bill Gates first declared that “content is king” in a 1996 essay, he couldn’t have known just how right he would be. Today’s marketers...
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Jackie Jantos leaves Spotify, becoming the second top marketer to exit
Less than a week after parting ways with Chief Marketing Officer Seth Farbman, Spotify is saying goodbye to another top marketing executive: Jackie Jantos, who had been VP for brand...
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‘A warning sign’: Why Henri Bendel lost its way in the changing retail world
At the beginning of the 20th century, Henri Bendel was one of the most forward-thinking luxury retailers in the world. How times have changed. A changing customer mindset, internal stagnancy and a...
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Musk signs up mystery passenger to take rocket trip around moon
Elon Musk’s rocket company signed up its first passenger for a flight around the moon, taking a giant leap toward commercializing space travel — at least in terms of consumer...
Toyota agrees to add Android auto in its cars
Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the Google infotainment software due to...
AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms. Adweek...
‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its shoulders. Now public, the e-commerce...
Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against Microsoft, Oracle, SAP and even...
Mobile Fraud Reaches 150 Million Global Attacks in First Half of 2018 with Attack Rates Rising 24% Year-Over-Year, Reveals ThreatMetrix
58% of digital transactions now originate from mobile devices Mobile attacks are increasing, with one third of all fraud now targeting this channel The United States saw a pronounced rise...
IZOD’s Latest Campaign Scores With In-House Marketing
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign attribution. The company doesn’t work...
The Big Platforms Are Giving Augmented Reality A Real Push
Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past 12 to 18 months, Facebook,...
What happened in Cologne? Three big DMEXCO takeaways
DMEXCO, one of the biggest marketing events in the world, is over. The response was mixed for many, as the attendance — while still strong — wasn’t where it was...
Wotif launches ‘The Next Big Thing’ for travel campaign
Online travel site, Wotif has launched its new ‘Aussie For Travel’ brand platform with ‘The Next Big Thing’, a community led PR and Social Media campaign. It is Ogilvy’s first...
Hootsuite integrates Google Ads for search and social
Hootsuite, the social media management platform, has integrated Google Ads into the platform. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social...
OpenX brings programmatic video exchange to Japan & APAC
OpenX, the independent advertising technology provider, has launched the company’s video marketplace in Japan and APAC following record growth in the video business in the U.S. and Europe. Publishers and...
Yellow Porter raises US$241k led by Cradle Fund
Malaysian-based startup’s unique selling point is to complement the e-commerce industry by offering affordable end-to-end international shipping and last-mile delivery service. Via DNA
Funding to improve lives of 3 billion people, not to find next unicorn
3B Ventures investment portfolio is guided by the UN’s Sustainable Development Goals, by bringing Nordic innovation into the Southeast Asian market. Via DNA
eyeo Takes a Stand Against Circumvention Technologies with New Task-Force
eyeo wants to work with the publishing community to ensure users are served with the best quality of advertisements eyeo, maker of Adblock Plus and Trusted News, is launching a new task...
#sowhoknew: Is a ‘social CEO’ more successful?
Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn’t have any kind of presence on any social media platform? Well...
Knorr launches ‘The Irreplaceable Home Taste’ spot on myTV SUPER
PHD Hong Kong has launched an in-video advertising campaign for Unilever, having embedded Knorr’s latest messaging into myTV SUPER programming. The in-video ad insertion allows Knorr’s ‘The Irreplaceable Home Taste’...
