In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on increasingly shrinking client budgets. What’s...
CPH INK - Interactive & Digital Marketing News From Around The World!
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store...
CMOs no closer to getting along with CIOs: Panel buff.ly/1oAh7YM
Coca-Cola Profit Declines 14%, Future Growth Plan Fails To Impress buff.ly/1ozPRtw
Watch Online Ad Fraud “Bots” in Action buff.ly/1wsERxc
Online Publishers Are Serious About Selling Ads Based on Time buff.ly/1sVEcne
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon –...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social...
Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags buff.ly/1FLFS9y
Big Blue reports drops in profit and revenue in some key divisions Via DNA
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the report on actual user behaviour...
After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015. Mr...
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers...
Unilever’s Dove Tries Snapchat for Self-Esteem Effort buff.ly/1FFA41q
How Coca-Cola, Nissan and Kraft mine selfies for ‘invisible’ insight buff.ly/1yZNoMi
True Viral Cannot Be Planned buff.ly/1wpSDk6
Yahoo and Tumblr’s Marriage Yields 2 New Cross-Device Ad Products, but Will Advertisers Buy In? buff.ly/1DCqbQ3
Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs buff.ly/1yn3iNL