Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands
“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee” to be part of the...
CPH INK - Interactive & Digital Marketing News From Around The World!
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Pinterest Hires Unilever’s David Rubin to Drive It…
Pinterest Hires Unilever’s David Rubin to Drive Its Brand Efforts buff.ly/1p9VJU2
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Coca-Cola and Channel 4 to create personalised dig…
Coca-Cola and Channel 4 to create personalised digital ads for latest ‘Share a Coke’ push buff.ly/1ueqgs6
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The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’ Marketers...
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Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses,...
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Unknown Caribbean company files for MH17 trademark
In the wake of the MH17 tragedy, opportunism rears its ugly head – Digital News Asia (DNA) has learnt that claims have been filed to trademark the terms ‘MH17′ and ‘MH370.’ Gabey...
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Malaysia’s WaryBee in crowdfunding drive on StarHub platform
Malaysian startup WaryBee has launched a crowdfunding drive as one of the inaugural campaigns on StarHub’s Crowdtivate platform that also went live officially this morning (July 22). Via DNA
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Inside The Atlantic’s events juggernaut
At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry on stage. Earlier, they heard...
Google Planning A Big Push In India This Fall http…
Google Planning A Big Push In India This Fall buff.ly/1qvQZyT
What’s wrong with Facebook’s Buy Now approach?
There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here. Facebook has previously tried to...
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam. The objective is to cultivate...
Ogilvy’s behavioural sciences practice expands to APAC
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in cognitive psychology, social psychology and...
Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from comScore or Nielsen. Sizmek...
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again:...
Will SpotXchange Remain A Standalone SSP?
With video ad tech deal activity surging, independent players must decide whether to go it alone, brave the impending volatility of public markets or sell. Facebook acquired video supply-side platform...
How Mobile-First Publisher Quartz Measures Native Ads
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display...
Baidu Takes on Google Search in Brazil http://t.co…
Baidu Takes on Google Search in Brazil buff.ly/1n6Xzbb
Nielsen’s Metrics Go Mobile (Officially) http://t….
Nielsen’s Metrics Go Mobile (Officially) buff.ly/1kKfEro
Twitter Releases Powerful New Analytics Tools http…
Twitter Releases Powerful New Analytics Tools buff.ly/1kKfAIk
Facebook to track users’ TV habits http://t.co/fPG…
Facebook to track users’ TV habits buff.ly/1qvQrcb
Microsoft Challenges Google’s Artificial Brain Wit…
Microsoft Challenges Google’s Artificial Brain With ‘Project Adam’ buff.ly/1qV0GTk
Google’s Q2 Revenue Of $15.96B Beats http://t.co/j…
Google’s Q2 Revenue Of $15.96B Beats buff.ly/1muGnb1
Which will be P&G’s next billion-dollar brand?…
Which will be P&G’s next billion-dollar brand? buff.ly/WnRUUi
Facebook, Nielsen to track TV habits on tablets, s…
Facebook, Nielsen to track TV habits on tablets, smartphones buff.ly/1rwIPTV
