How social media is powering The Economist’s subscription growth
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts are bearing fruit. Since changing...
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Keyword block lists still cause headaches for publishers
While it’s been a few months since the last wide-scale media furor around a brand’s ads showing up next to unsavory or objectionable content, publishers are being penalized more than...
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Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Today, the company is introducing...
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‘It’s super wonky’: Ahead of Black Friday, ad buyers and brands are having issues with Facebook’s Ads Manager
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic...
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Facebook promises to make Watch a repeat video destination
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for Facebook Watch, its 2-year-old video...
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‘People still buy food content’: What food media is doing right in finding sustainable models
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s YouTube channel has 4.7 million...
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Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The slump in optimism around ad...
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‘Brands don’t take our work seriously’: Confessions of a travel influencer
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers are just cashing checks from...
Gojek turns 1 in Singapore with 30mil rides, partnership with Trans-Cab
Singapore 2nd largest transport market after Indonesia in terms of transaction value Via DNA
E-Nation Symposium: Maximising the potential of creative entrepreneurship starts with good IP, and adapting towards a digital age
During the recent E-Nation Symposium, big names of the Malaysian creative industry discuss the ways creative entrepreneurship can flourish and grow Via DNA
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019;...
Comic: Gravy Path Optimization
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Gravy Path Optimization appeared first on AdExchanger. Via: AdExchanger
New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms
Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery and native advertising feed for...
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad...
How social media is powering The Economist’s subscription growth
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts are bearing fruit. Since changing...
Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’
The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and...
Podcast: Why Is Programmatic Adoption Taking So Long?
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower...
Addressing The Kinks Of Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition...
The Wires 2019: The Winners
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to...
Adswerve Expands Team with Two New Appointments
Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services DENVER — Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added...
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches...
IBM partners MDEC & MOE to introduce P-TECH as answer to era of ‘new collar’ jobs
Diplomas in applied science, engineering, computers & other in-demand STEM disciplines Via DNA
Cradle to crank it up, looking for more hard tech startups
Organises first ever Cradle Startup Awards & Media Appreciation Night Via DNA
Podcast: How We Got To Now
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer Richy Glassberg describes the invention...
