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Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription Model, Unleashes Ads; AU Ads Possibly Violating Industry Codes; and Dentsu Buys Chilean Performance Agency.

Malaysia Tops SEA for Ad Safety & Viewability

Malaysia has the highest ad viewability rate and lowest brand safety risk for display ads amongst Southeast Asia markets.

It […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.