How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today

In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers must give customers what they want, and how and when they want it, or risk losing them to more agile competitors. The question is, how can they scale to get in […]