MFA – Made for Advertising websites
Have you heard of MFAs? I hadn’t – at least not until last year. But as a marketer, it’s crucial to have MFA (Made For...
Category: RTB
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to...
Comic: Gravy Path Optimization
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Gravy Path Optimization appeared first on AdExchanger. Via: AdExchanger
New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms
Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery...
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020...
Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’
The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery...
Podcast: Why Is Programmatic Adoption Taking So Long?
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of...
Addressing The Kinks Of Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director...
The Wires 2019: The Winners
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend...
Adswerve Expands Team with Two New Appointments
Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services DENVER — Adswerve, a leading Google Marketing Platform Consultancy and Partner,...
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native...
Podcast: How We Got To Now
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer...
Tim Armstrong: Rely Too Much On Third-Party Platforms And ‘You’re Really Putting Yourself At Risk’
Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea...
‘The Biggest Issue Is Validation’: How Unilever Tackles Influencer Fraud
Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer...
Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science...
ELEAGUE and Anzu.io Announce Strategic Global Partnership
ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising...
