Chobani Dives Into Data With Nielsen Marketing Cloud
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out...
Category: Data Driven Advertising
How to Win the On-the-Go Consumer with Data
Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece...
Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server
Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine,...
How to Clean Up Your Marketing Stack, Pre-GDPR
In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process...
Mirriad Launches Highly Scalable In-Video Ad Unit
Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS) New York, NY – Video technology company Mirriad announced the launch of a new 10-second in-video ad unit supported by Mirriad’s...
GDPR And Lessons From The Credit Card Chip Rollout
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017
Damage Pegged at $4.9 Billion; Some Advertisers Losing Up to 80% of Ad Budget San Francisco and Berlin – Berlin-based global mobile measurement leader Adjust today...
4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about...
Digital Attribution Technologies Can Stall Business Growth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Through the Looking Glass – a VR/AR Wonderland for Retail?
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as...
10 Unintended Consequences of the GDPR
When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For...
In the Age of AI, Publishers Need Authenticated Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and...
HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX
Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to its customer data and needs...
Fixing the Internet One Digital Ecosystem at a Time
Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company has continuously monitored the internet...
AppLift Announces Programmatic Premium Offering, AppLift Studio, in Collaboration with Gamewheel to Enhance Playable Ad Engagement and Performance
Achieves 10x conversion rate with Playable format creating never before seen Dynamic Playable Optimization BERLIN and SAN FRANCISCO and SEOUL, South Korea – AppLift, a leading...
Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising...
