The Case for Evidence-Based Creative Development in Marketing
Creative work in marketing is often perceived as an art and it is… 🎨 But in the pursuit of brand growth, creativity must also be...
Category: Commercial Marketing
The Growth Case for Marketing: Creativity, Consistency, and Measured Impact
To often you hear the marketing spiel : “We’ll build brand love, drive loyalty, and win hearts.” But in the real world of boardrooms, budgets,...
Creativity Is Not a Cost – it’s a Multiplier
In marketing, few things are as universally praised yet under-leveraged as creativity. We say creativity drives differentiation. We say it builds brands. But when budget...
From AGI to GPT: The 50+ Most Essential Acronyms in AI Explained
If you’ve ever felt lost in conversations about AI due to the jargon — you’re not alone. Following my breakdown of digital media acronyms “From...
The 95/5 Rule: Why Future Buyers Matter More Than Current Leads!
🎣 Are you fishing in the same pond as everyone else? In today’s data-driven marketing world, focusing only on the active 5% of buyers –...
Navigating The Digital Ads Space: Your Guide To The 50+ Most Crucial Acronyms
Last week I presented on “digital advertising” to an exec audience and one question that came up a few times was: “What does all these...
Unpacking 2023’s Tech Earnings: What The Numbers Mean For Advertisers
The fiscal year 2023 has been pivotal for major tech companies, with advertising revenue playing a significant role in their financial outcomes. I therefore wanted...
Unlocking B2B Business Growth: The Power of Employee Advocacy and Executive Thought Leadership Programs on Social Media
B2B marketers are constantly seeking innovative ways to boost brand presence, engage with their target audience, and drive revenue growth. Two overlooked strategies, in my...
Elevating Your Marketing Game with Midjourney
In today’s fast-paced business landscape, marketers are constantly seeking innovative tools and strategies to gain a competitive edge. In 2024 AI tools are on every...
MFA – Made for Advertising websites
Have you heard of MFAs? I hadn’t – at least not until last year. But as a marketer, it’s crucial to have MFA (Made For...
7 Advertising and Digital Marketing Trends to keep an eye on in 2024!
As we turn the page to a new year which trends are going to gain even more momentum and what new topics do we as...
Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
Reimagining B2B Marketing: From Cost Center to Strategic Growth Driver
