Roku Video Ads Are 67% More Effective Per Exposure Than Linear TV Ads, New Study Finds
Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a new landmark study conducted by MAGNA,IPG Media Lab and Roku Inc. (Nasdaq:ROKU). Applebee’s, […]
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