How Brands Really Grow (Part 2): Reach Matters
After sharing my piece on “How Brands Really Grow“, one comment surfaced from Dale W. Harrison: “This all sounds right — but it’s meaningless without...
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How Brands Really Grow…
“The key marketing task is to make a brand always easy to buy for every buyer; this requires mental and physical availability. Everything else is...
The Case for Evidence-Based Creative Development in Marketing
Creative work in marketing is often perceived as an art and it is… 🎨 But in the pursuit of brand growth, creativity must also be...
The Growth Case for Marketing: Creativity, Consistency, and Measured Impact
To often you hear the marketing spiel : “We’ll build brand love, drive loyalty, and win hearts.” But in the real world of boardrooms, budgets,...
Creativity Is Not a Cost – it’s a Multiplier
In marketing, few things are as universally praised yet under-leveraged as creativity. We say creativity drives differentiation. We say it builds brands. But when budget...
From AGI to GPT: The 50+ Most Essential Acronyms in AI Explained
If you’ve ever felt lost in conversations about AI due to the jargon — you’re not alone. Following my breakdown of digital media acronyms “From...
Unpacking 2023’s Tech Earnings: What The Numbers Mean For Advertisers
The fiscal year 2023 has been pivotal for major tech companies, with advertising revenue playing a significant role in their financial outcomes. I therefore wanted...
