The Digital Advertising World Is Changing, But That Equals Opportunity for Ad Tech Firms

The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media sites – which among them accounted for the majority of digital advertising spend (excluding China) in 2017, according to research from GroupM. Writing exclusively for ExchangeWire, Craig Tuck, UK MD, RhythmOne, explains why, with the recent public backlash against these […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.