7 Advertising and Digital Marketing Trends to keep an eye on in 2024!
As we turn the page to a new year which trends are going to gain even more momentum and what new topics do we as...
Tagged: advertising
The Fifth Wave Of Ad Tech: Privileged Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
Comic: Taking It In-House
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
How to drive marketing success with AR & VR technology
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played...
It’s time to raise the standards in digital advertising
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation...
Y&R Malaysia promotes Emir Shafri to ECD role
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
PubMatic Extend Header Bidding; Mobile Ad Network Ranking
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer...
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong...
