Navigating The Digital Ads Space: Your Guide To The 50+ Most Crucial Acronyms
Last week I presented on “digital advertising” to an exec audience and one question that came up a few times was: “What does all these...
Category: Digital marketing
Unpacking 2023’s Tech Earnings: What The Numbers Mean For Advertisers
The fiscal year 2023 has been pivotal for major tech companies, with advertising revenue playing a significant role in their financial outcomes. I therefore wanted...
Unlocking B2B Business Growth: The Power of Employee Advocacy and Executive Thought Leadership Programs on Social Media
B2B marketers are constantly seeking innovative ways to boost brand presence, engage with their target audience, and drive revenue growth. Two overlooked strategies, in my...
Elevating Your Marketing Game with Midjourney
In today’s fast-paced business landscape, marketers are constantly seeking innovative tools and strategies to gain a competitive edge. In 2024 AI tools are on every...
MFA – Made for Advertising websites
Have you heard of MFAs? I hadn’t – at least not until last year. But as a marketer, it’s crucial to have MFA (Made For...
7 Advertising and Digital Marketing Trends to keep an eye on in 2024!
As we turn the page to a new year which trends are going to gain even more momentum and what new topics do we as...
How social media is powering The Economist’s subscription growth
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts...
Keyword block lists still cause headaches for publishers
While it’s been a few months since the last wide-scale media furor around a brand’s ads showing up next to unsavory or objectionable content, publishers...
Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year....
‘It’s super wonky’: Ahead of Black Friday, ad buyers and brands are having issues with Facebook’s Ads Manager
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times...
Facebook promises to make Watch a repeat video destination
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for...
‘People still buy food content’: What food media is doing right in finding sustainable models
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s...
Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The...
‘Brands don’t take our work seriously’: Confessions of a travel influencer
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers...
Tech platforms like Facebook and Twitter cool interest in broadcasting live sports
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of...
Media buyer’s guide: Using data to establish identity
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
