Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year....
Author: Copenhagen INK
ELEAGUE and Anzu.io Announce Strategic Global Partnership
ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising...
Digitising retail: Merging online and offline to create something new
Investment by Alibaba has kickstarted digitisation of Chian’s Intime Retail. Via DNA
EY survey reveals video gaming industry at tipping point
New competitive pressures intensify battle for market share. Via DNA
Democrats Are Wrong To Praise Twitter’s Political Ad Ban
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical....
New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’
Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that...
Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO
In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance...
Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets
Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital...
Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud,...
‘It’s super wonky’: Ahead of Black Friday, ad buyers and brands are having issues with Facebook’s Ads Manager
Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times...
Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement
Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But...
3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers...
Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday....
Review: For the Acer Swift 7, being thin goes a long way
The Acer Swift 7 may have some odd design choices, but it’s an incredibly slim laptop with a solid screen and a long battery life....
Alibaba repositions into platform to support brands from all over the world
Wants to import US$2 trillion of products to China in next five years Via DNA
Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS...
