New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’

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Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly… Continue reading »

The post New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’ appeared first on AdExchanger.


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