Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery...
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020...
For the last six months, The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts...
The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director...
On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend...
Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services DENVER — Adswerve, a leading Google Marketing Platform Consultancy and Partner,...
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native...
Organises first ever Cradle Startup Awards & Media Appreciation Night Via DNA
Diplomas in applied science, engineering, computers & other in-demand STEM disciplines Via DNA
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer...
Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea...
Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science...
While it’s been a few months since the last wide-scale media furor around a brand’s ads showing up next to unsavory or objectionable content, publishers...
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