ELEAGUE and Anzu.io Announce Strategic Global Partnership

ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating non-immersive ads into gameplay and introducing real-time data and programmatic to the world of gaming.
By marrying the business and technology synergies between each brand, Anzu brings a new format of brand advertising to ELEAGUE across linear, mobile, and console gaming that will reach its more than 50 million fans across these platforms […]

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.