Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO

In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance of RTB in upholding consumer privacy.
Ahead of the fact-finding briefing to be held today, Tuesday 19th November, as the six-month window of engagement with the DPA draws to a close, ExchangeWire spoke with Simon McDougall (pictured below), executive director for technology and innovation at the ICO, to discuss where progress has been made from the […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.