Facebook promises to make Watch a repeat video destination
Facebook held its second annual Facebook Video Summit in New York on Thursday, using it as an opportunity to engage with those creating shows for...
Author: Copenhagen INK
Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app...
‘People still buy food content’: What food media is doing right in finding sustainable models
Food media is having a moment. This year, The New York Times’ Cooking subscription business passed 250,000 subscribers in less than two years. Bon Appétit’s...
Make a Serious Impression on the Chinese Mobile Market with the Right DSP
Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about ‘feature...
Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why?...
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one...
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the...
How This Season’s Late Thanksgiving Impacts Retail Advertising
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer...
Sony Interactive Entertainment Worldwide Studios picks Malaysia for its first studio in SEA
In recognition of the expanding games ecosystem in Malaysia, Sony Interactive Entertainment sets up its first SEA studio in KL. Via DNA
Gabriel Walter stands his ground, sues MOE for termination of US$290mil Sarawak solar hybrid project
Project was anchor for US$580mil IPO set for 2020 but in doubt now Via DNA
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster;...
Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The...
Why CTV Is The Trade Desk’s Biggest Focus Of 2020
The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report on Thursday. The company’s profitability...
Disney Beats Earnings Estimates On The Cusp Of Streaming Launch
Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced...
Podcast: Agencies In Flux
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s been rough sledding for agencies since the...
DoubleVerify Acquires Ad-Juster
DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital...
