Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase AdCityMedia; IAB Europe announces results of CMP compliance check.
Integral Ad Science acquires ADmantX
Integral Ad Science (IAS), a global market leader in digital ad verification, has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence […]

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.