Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets

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Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad tech unit. Google’s original vision for DoubleClick, to combine tech with automation, is still a recipe for scale, because it minimizes hands-on service, said Clint Tasset,… Continue reading »

The post Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets appeared first on AdExchanger.


Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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