Bidstack Sponsors NFG’s FIFA 20 Kit
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the...
Author: Copenhagen INK
‘Brands don’t take our work seriously’: Confessions of a travel influencer
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers...
Zebra Technologies expands footprint in Penang
US-based tech company aims to help empower digital transformation and frontline business decisions. Via DNA
Planet Mahir delivers Malay-language online learning
Platform focuses on soft skills, vocational or technical skills and entrepreneurial skills. Via DNA
Vibenomics Selects Triton Digital to Power New Audio Out-Of-Home Advertising Marketplace
INDIANAPOLIS — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Vibenomics, a cloud-based managed service provider...
Clear Channel Outdoor and Broadsign Announce Partnership
Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that...
Why All Brands Should Consider Mobile Advertising Within Esports
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved...
44% of Marketers Say They Have a “Basic” Level of Audience Management Maturity, New Merkle Study Finds
New report features original research on audience sourcing and management among enterprise marketers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,...
Viant Co-Founders Buy Back DSP From Meredith
More than a year after Meredith said it would sell off Viant, the ad tech company has found its buyer. Viant co-founders Tim and Chris...
What Sets Amazon OTT Apart
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Peter Chun, vice president...
How I Would Break Up Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Print Newspapers Come Out on Top for Ad Engagement
New research finds that print newspaper advertisements are the most engaging and effective form of advertising TORONTO — A new study conducted by Totum Research...
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party...
Tech platforms like Facebook and Twitter cool interest in broadcasting live sports
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of...
Professional-centric Acer ConceptD devices arrives in Malaysia
Aesthetically and conceptually for professionals, designers and creatives, the Acer ConceptD line of laptops, desktops and monitors is now available for purchase in Malaysia. Via...
E-Nation Symposium: Malaysia’s social entrepreneurship at very early stages
Panelists share thoughts on access to opportunities, reshaping of policy and shifting workforce trends. Via DNA
