DoubleVerify Acquires Ad-Juster
DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad revenues across comprehensive direct and programmatic sales channels.
Most large digital publishers today rely on multiple marketing channels and supply platforms to maximise the sale of their ad inventory. However, a lack of consistent standards and channel fragmentation result in data […]