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DoubleVerify Acquires Ad-Juster

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DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad revenues across comprehensive direct and programmatic sales channels.
Most large digital publishers today rely on multiple marketing channels and supply platforms to maximise the sale of their ad inventory. However, a lack of consistent standards and channel fragmentation result in data […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.