Why All Brands Should Consider Mobile Advertising Within Esports
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium.
The world’s most popular video game console is sitting in our pockets right now.
All brands should consider tapping into the gaming industry
Research finds mobile gamers tend to be more receptive to advertising compared to non-gamers. Some 43% of mobile gamers […]
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