Smart Expands to UK Market with Opening of London Office
Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce...
Author: Copenhagen INK
How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have...
Out-Of-Home ROI: All Signs Must Point In The Right Direction
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Media buyer’s guide: Using data to establish identity
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information...
British Gas Engaging Audiences with Personalised Video
British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now...
Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director – Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech...
RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally
RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in the Deloitte’s Technology Fast 50 ® ....
VSP 5000: Hitachi Vantara’s New ‘Biggest’, ‘Most Reliable’ Enterprise Array
Target market includes fintech companies, manufacturing plants & govts Via DNA
Level Up KL 2019 aims to level up
The regional gaming event will now have two days that are open to the public, on top of developers-centric conferences, workshops and it wants to...
After sluggish starts, more publishers are finding Snapchat a moneymaker
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for...
WPP Hopes The Bleeding Has Stopped, Looks To Growth Opportunities
WPP has struggled to grow in recent years, as key clients in fast moving consumer goods (FMCG) reduce spend and its traditional creative agencies underperform....
Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
Acquisition Extends Company’s Managed Prebid Strategy and Client Base LOS ANGELES — Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io,...
CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB...
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers
When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT...
What Programmatic Can Learn From TV
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice...
