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InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher.
InfoSum launches first-party data platform
InfoSum has announced the launch of its Discovery platform, which enables media owners to […]

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