The Weekly Digital Marketing Update @ Copenhagen INK (09-09-2013)

Asia Digital Marketing News

comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter

Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well for Apple?

It’s Human vs. Robots in Ad Sales

The New Porn Site The Whole Family Can Enjoy

Time to Take Another Look at Tumblr for Marketing?

Infographic: Top Tech Gear of 2013

Bloomberg’s Online Video Success Story

Tim Cook is No Steve Jobs, Says New Book

Report: PayPal Option Boosts Mobile Transactions

Data Driven Advertising News

Pricing Data Heats Up: eBay Acquires Decide.com

Sailthru Opens London Office to Oversee Rapid Growth of EMEA Operations

AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013

Ad Age’s Jack Neff to Headline Panel of Advertising’s Heavy Hitters at D2 Cincinnati

Videology Q2 Infographic – European Video Market At-A-Glance

Beta Twitter Advertiser Rock/Creek Rocks The Social Stream

As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate

How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate

Comic: The Marketer’s Calendars

YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising

WireDex: Making Sense of the Ecosystem

SpotXchange Announces Premium Programmatic Video: A Leadership Summit for Publishers Led by Beet.TV

YP Launches Major Mobile App Redesign

SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video

Zeebox’s Peter Yardley-Jones On Second Screen, RTB in TV and More

Zeebox’s Peter Yardley-Jones On Second Screen, Market Changes and More

OpenX Launches Groundbreaking Real-Time Traffic Quality Monitoring System

More Premium Publishers Select Nativo as their Native Advertising Platform

AOL Moves On, Allows Brody To Join Yahoo As Americas’ Head

GroupM Performance Agency Quisma Eyes CEE Expansion

Q1Media Joins 2013 Inc. 5000

Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys

Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement

‘The Road For Innovation & Customisation in Ad Technology’, by Paulo Cunha, Co-founder & CEO ShiftForward

Google Names Bauer MBAs Best in America in Online Marketing Challenge

AdMedia Partners Advises Benenson Strategy Group in its Sale to WPP’s Kantar

The New York Times Company Announces First International New York Times Conferences

Digital Marketing News

‘He Had Me at Hello’: How Google’s New Android Version Came to Be KitKat

Yahoo Follows AOL and Pitches Agencies On ‘Programmatic’ Upfront Deals

Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns

Politicos Seek Data Clues for 2016 from Virginia Election

It’s Human vs. Robots in Ad Sales

Three important marketing lessons from Apple’s latest iPhone adverts

Only a fifth of companies optimising paid for digital media

The New Porn Site The Whole Family Can Enjoy

How Yahoo Picked a New Look For An 18-Year-Old Brand

Meet Galaxy Gear, Samsung’s Entry Into the New ‘Smartwatch’ Fray

Time Inc. Tries Drawing on Reader Data To Lure Marketers

Bloomberg’s Online Video Success Story

TV Ban Looms For E-Cigarette Marketers

Vevo Hires Nielsen Digital Exec as First Revenue Chief

Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App

What does a perfect agile marketing strategy look like?

Mobile Marketing News

comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter

Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well for Apple?

Three important marketing lessons from Apple’s latest iPhone adverts

Only a fifth of companies optimising paid for digital media

Time to Take Another Look at Tumblr for Marketing?

Infographic: Top Tech Gear of 2013

Tim Cook is No Steve Jobs, Says New Book

Report: PayPal Option Boosts Mobile Transactions

What does a perfect agile marketing strategy look like?

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Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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