‘He Had Me at Hello’: How Google’s New Android Version Came to Be KitKat

It took less than an hour of working time for Nestle to agree to let Google name its new Android version after Kit Kat. “If I’m truthful, he had me at ‘hello,'” said Stewart Dryburgh, assistant VP-confectionery at Nestle.

Google has been giving sugary names to Android versions in alphabetical order, starting with Cupcake, which it followed up with Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and, most recently, Jelly Bean. It had been considering naming the newest version “Key Lime Pie.”

But a Google employee had a different idea, as Mr. Dryburgh explained.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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