Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t provided a new launch timeframe, according to three people with knowledge of the matter.
Facebook has been pitching brands and agencies on video ads for more than a year. The pricey, 15-second spots will be targeted at demographic segments of Facebook’s userbase (not unlike TV) and Facebook is seeking anywhere from $1 million to roughly $2.4 million depending on the reach involved for a daily slot. They first were slated to be unveiled in the first half of this year, then were being teed up for a summer debut, and most recently pushed back to October.