Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns

Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t provided a new launch timeframe, according to three people with knowledge of the matter.

Facebook has been pitching brands and agencies on video ads for more than a year. The pricey, 15-second spots will be targeted at demographic segments of Facebook’s userbase (not unlike TV) and Facebook is seeking anywhere from $1 million to roughly $2.4 million depending on the reach involved for a daily slot. They first were slated to be unveiled in the first half of this year, then were being teed up for a summer debut, and most recently pushed back to October.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...