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TV Ban Looms For E-Cigarette Marketers | Copenhagen INK

TV Ban Looms For E-Cigarette Marketers


Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing may soon be over — and with them, a potentially lucrative new pipeline of ad dollars to networks and publishers.

E-cigarette makers have said they plan to continue marketing their product across a range of media unless and until a ban is introduced. “In lieu of regulations, we will look at all mediums — including TV, print, radio, point of sale and direct mail — to communicate with adult smokers,” David Howard, a spokesman for Reynolds American, told Ad Age last week as the company prepared to roll out a TV campaign in Colorado for its new e-cigarette Vuse (below).

Meanwhile, Lorillard’s Blu e-cigarette, which claims nearly 40% of the market share, introduced a TV and web campaign this summer with Jenny McCarthy. That followed an earlier TV and print campaign featuring actor Stephen Dorff.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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