Report: PayPal Option Boosts Mobile Transactions

Report PayPal Option Boosts Mobile Transactions 300x196 Report: PayPal Option Boosts Mobile TransactionsWebtrends is out with a new report that highlights how just how powerful PayPal is today in the mobile channel.

As it turns out, offering PayPal as a payment option to consumers is impacting no shortage of major mobile trend lines.

Online conversions, for example – especially among mobile users – are surging thanks to PayPal.

Webtrends made the discovery through testing its Optimize product in conjunction with luxury online lifestyle store ACHICA.

According to Tony Dennis of GoMobile News, Webtrends conducted a series of tests on the ARCHIS payments page to establish the net effect on transactions by offering the option to pay using PayPal.

“The results showed that PayPal was used for nearly one third (29.1 per cent) of all transactions,” Dennis explains. “Mobile users responded even more positively with a slightly larger uplift in transactions at 3.63 percent.”

Overall, the number of transactions increased by 3.22 percent. Testing found that conversion rates were high for both UK and non UK visitors.

“ACHICA follows a flash sales model and there are critical points in the journey that can result in customer abandonment,” observed Adam Constantine, head of insight and analytics at ACHICA. “Not only did we want to maximize conversions but also create a clean and simple experience for our users from the point of registration, all the way through to purchasing.”

4e561b4a99c62d75eb7b3ebf77bf14e4 Report: PayPal Option Boosts Mobile Transactions Report: PayPal Option Boosts Mobile Transactions


Via Mobile Marketing Watch

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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