Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Tagged: trends
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
PubMatic Extend Header Bidding; Mobile Ad Network Ranking
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer...
Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s...
Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile...
Is your loyalty programme winning hearts?
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
Top trends that will shape APAC’s Pay-TV landscape in 2017
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and...
How Swiss news publisher Le Temps is resurfacing old content
Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically...
What’s in it for martech and adtech in 2017
Programmatic marketing – the automated and optimised management of marketing touchpoints across the customer journey – has transformed the way brands interact with consumers. The...
8 tips to navigate 2017’s marketing landscape
According to Deloitte’s Global Technology, Media and Telecommunications (TMT) survey, Singapore ranked highest globally for smartphone penetration, with nine out of 10 respondents having access...
Bloomberg TV brings ‘Daybreak’ to Australia
Bloomberg Television launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio. Hosted by Bloomberg Television anchor...
Healthcare and Pharmaceuticals Internet Statistics Compendium
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
Is print media dying? How publishers can survive with digital analytics
We’ve heard it before – print media is dying. Subscriptions are down, readers are moving online and publishers are finding the transition to digital platforms...
What You Missed in 2016: Data Science Year-in-Review
The following is a guest contributed post from Momchil Kyurkchiev, co-founder and CEO at Leanplum, the marketing cloud for the mobile era. In 2016 people...
Merkle Releases Its Q4 2016 Digital Marketing Report
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
