Podcast: Back To The Roots With Digital Pioneer Mike Kelly
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest has a way of showing up during pivotal moments...
Category: Data Driven Advertising
Bayer Marketing VP Weighs In On Transparency, Brand Safety And The Power Of Platforms
AdExchanger | The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer hired Josh Palau...
IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK...
LiveRamp Launches IdentityLink for Agencies
IPG, PMG, Goodway First to Offer People-Based Marketing Directly to Clients Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform SAN FRANCISCO – LiveRamp®, an Acxiom® company (NASDAQ:...
It’s Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive
(a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the...
Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Tracking The Fallout From Safari’s Tougher Cookie Stance
AdExchanger | Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect...
Lenovo Boots Up A Digital Strategy
AdExchanger | Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way messages about its...
The World Of Data: Hoarders Vs. Sharers
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Live.me Inc. Releases Cheez, a New Social Video App
Cheez introduces a wide range of interactive features and a revenue model for creators LOS ANGELES — Live.me Inc., the developer behind leading live broadcasting...
New Technology & Location Data Has Changed the OOH Industry: Q&A with Kym Frank, Geopath
strong>Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners need to be sure OOH...
The Rise of Mobile: A Future That Works for Everyone
strong>The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to...
T-Mobile Goes Up To Bat For A Home Run With Omnichannel World Series Campaign
AdExchanger | As the Houston Astros and Los Angeles Dodgers gear up for game three of the World Series on Friday, T-Mobile will be eagerly...
PROG IO: B2B Marketers Make Programmatic Work
AdExchanger | Sometimes, it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are starting to successfully...
Content Investment: Measuring The Unmeasurable
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ryan Fuss,...
It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech
, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account...
