It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech
, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads as a refreshing alternative perspective on the industry. Moving from a position of scepticism, Slimani saw the creative approach to innovating digital advertising as an inspiring environment worthy of more admiration than disdain. With RTB receiving a […]
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