Copenhagen INK

Tracking The Fallout From Safari’s Tougher Cookie Stance

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AdExchanger |

Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can access cookie data. ITP, a cross-site tracking restriction feature with the new iOS 11, builds on Apple’s pre-existing rejection of third-party cookies with a machine-learning-based… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.