The Rise of Mobile: A Future That Works for Everyone
strong>The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to ordering your dinner to arrive for you once you get home. For an everyday user, the changes that mobile have made to their lives has been gradual and subtle. For the world of advertising and, in particular, programmatic advertising, the opportunities have not been so subtle and, instead, have come at an incredible pace.
The IAB’s […]
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