UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW...
Category: Data Driven Advertising
Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal
Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain Chicago – Centro (www.centro.net), a provider...
Kick Over the Programmatic Rock a Little More
, explains that while the programmatic industry has been cleaning up their act around transparency, both buyers and industry organisations need to demand further clarity...
Better Transparency In-House Could Cost German Agencies Business
he German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to...
John Roland Is Out As CEO Of Extreme Reach
AdExchanger | The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is “stepping down” from...
IPG Reports Soft Q3 As Clients Move Away From AOR Relationships
AdExchanger | IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of working project by...
Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem
AdExchanger | Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday. The company had previously raised an undisclosed seed round,...
Now & Next: Mobile Gaming
spent between 30 and 120 minutes playing mobile games every day – By 2020, it is predicted that 77% of the American mobile population will...
Online Video Spend Overtakes Banner Ads for First Time
. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media...
Will Carty Joins Network Advertising Initiative
Capitol Hill Veteran is NAI’s new Vice President for Public Policy WASHINGTON – The Network Advertising Initiative (NAI) announced that William R. D. “Will” Carty...
The GDPR Butterfly Effect: What Comes After The Agency M&A Spree?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation
AdExchanger | Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP...
OpenX Strengthens Technology Leadership with CTO Hire
Paul Ryan, mobile veteran and architect of web’s first high scale auction-based market, named CTO LOS ANGELES – OpenX, the global leader in quality programmatic...
IBM’s Agency Pitch Goes Straight To The C-Suite
AdExchanger | Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing...
Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend...
New Agency Software Partnership Solves Time Tracking Problem
New Software Partnership Solves Agency Problem of Capturing Time Easily Track & Record Client Project Time and Realize Increased Revenues Charlotte, NC – The Advantage...
