PROG IO: B2B Marketers Make Programmatic Work
AdExchanger |
Sometimes, it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are starting to successfully retrofit programmatic to meet their particular needs. Hewlett-Packard Enterprises, for example, and its agency Digitas wanted to use programmatic to power the brand’s account-based marketing strategy and reach key decision-makers within particular… Continue reading »
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