Jonathan Mendez Out As Yieldbot CEO
AdExchanger | Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed...
Category: Data Driven Advertising
Dmexco Conference Organizer Fires Its Co-Founders
AdExchanger | The organizers of the Digital Marketing Exposition & Conference (Dmexco) have abruptly parted ways with the conference’s co-founders, Christian Muche and Frank Schneider....
With Big Wins In Virginia, Democratic Campaign Tech Looks To Rebuild
AdExchanger | After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the Democratic National Committee...
Call for Ad Quality Charter; adsquare & Adobe Join Forces
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with...
American Express Launches Amex Advance Personalization Services to Companies Across the Advertising, Travel and Service Industries
New platform harnesses American Express’ predictive machine learning capabilities and spending insights to help companies grow their businesses NEW YORK – American Express today announced...
DOOH Has Evolved to Become Flexible, Tactical & Real-Time: Q&A with Neil Morris, Grand Visual
strong>In April 2017, digital OOH production house, Grand Visual, launched its campaign-management and delivery platforms to the entire market with the creation of QDOT, a...
Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer
Global Commerce Review for […] The post Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer appeared first on ExchangeWire.com....
Inside eBay’s Repositioning As A Modern Ecommerce Platform
AdExchanger | When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer...
AT&T-Time Warner Merger In Doubt; Pandora Offers Connected Home Segments
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&T-Time Warner Merger In Doubt The AT&T-Time Warner acquisition seemed like a...
Forget The Funnel, Focus On Growth
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting
More Companies Look for Better Precision and Greater Returns for Mobile Marketing Campaigns ATLANTA – The rise of the mobile internet is changing the way...
Pin Your Marketing Hopes on Pinterest
strong>Pinterest describes itself as a catalogue of ideas and has been on a mission to inspire people since 2010. Considering how determined brands are to...
TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018
strong>In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and...
Southeast Asia Is The Next E-Commerce Boom Market
Commission Factory releases the latest State of Ecommerce SE Asia Infographic E-Commerce in Southeast Asia experienced exponential growth in the last year. According to Marc...
GDPR Makes Publishers Vulnerable If They Fail To Prepare
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Scott Meyer,...
ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017
ow in its third year, nominated and decided by industry peers, this award recognises an individual who has made a significant contribution to ad tech...
