Bayer Marketing VP Weighs In On Transparency, Brand Safety And The Power Of Platforms
AdExchanger |
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer hired Josh Palau to the new role of VP of digital and omnichannel marketing to figure out how to connect consumer touchpoints in a fragmented world. His remit is to figure out how Bayer can… Continue reading »
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