UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Strikes Again Private equity firm Vista Equity Partners has put Mediaocean on the...
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth,...
If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when...
Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...
In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app...
Once seen as ‘cost centres’, customer call centres now play an important role in not only helping online retail brands improve customer experience, they also...
Industry-leading IP geolocation intelligence utilized to increase advertising targeting capability London, UK: Digital Element, the global IP geolocation data and services provider, has today announced that expert performance marketing...
Audio ads should be personalized, too. That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization in digital and programmatic...
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on digital transformation, programmatic, data and...
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it...
Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has...
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and...
Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands. Direct to...
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