IPA Bellwether Report Shows Weakest Growth in 3 Years
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published last week (17 October).
Report highlights
– Cost pressures and growing uncertainty weigh on budget
– Internet marketing spending plans continue to provide key support to growth
– Most downbeat assessment on industry-wide financial prospects since Q4 2011
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