Effective Mobile Retargeting Hinges on Segmentation
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most marketers – even seasoned ones – repeatedly make mistakes that gravely impact their results. These missteps include segmenting their audiences ineffectively and using suboptimal KPIs to measure and optimise their retargeting campaigns.
Marketers, you may not even be aware […]
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