Don’t Suffer from FOMO: How Advertisers & Publishers Can Do More with Data

In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers will lose a critical channel they rely on to reach and engage their audiences. In this piece for ExchangeWire, Alon Golan (pictured below), head of product marketing, Fyber, explains that when publishers know more about their users – and are in […]