Horizon To Use Programmatic Radio Platform Jelli For Upfronts
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven. On Tuesday, Horizon said it would use programmatic...
Category: Data Driven Advertising
Telaria’s Video Management Platform (VMP) Bridges Gap Between Linear and Digital “TV” Inventory Intelligence
New-to-Market TV Content Reporting product provides buyers TV-like buying opportunities and publishers unprecedented video analytics to drive revenue NEW YORK — Telaria, Inc., (NYSE:TLRA), the...
Why Apple Will Be the Number 4 Ad Platform in 2 Years
When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it...
Ad Tech Startup Co-Founded By Ed Norton Scores $12M To Tackle TV’s Biggest Mess
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here...
Political Ads Drive Q3 Earnings At CBS As It Reveals Data And Audience Platform
CBS is reaping the benefits of a politically-charged midterm election season. The broadcast titan told investors Thursday it exceeded its Q3 earnings forecasts. Total revenue...
vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100M Mobile Users Across Asia
vivo selects Taboola as its strategic partner to power news on its ‘swipe right’ screen NEW YORK — Taboola, the world’s leading discovery platform, announced...
Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes...
Hershey Speeds Up Its Content Strategy By Bringing Production In-House
The Hershey Co. is finding cheaper and easier ways to produce content by bringing a team in-house and forging direct relationships with vendors. The iconic...
Albert Listed in Gartner’s 2018 Magic Quadrant for Ad Tech
NEW YORK — Albert, an enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns from start to finish for some of the world’s leading...
Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City
In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart...
Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab
In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers...
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for...
What Is The Future Of A Universal Ad ID?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tinder Swipes Right On Programmatic; IAB Releases Advanced TV Attribution Guide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell...
Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for...
Tenjin Named a Snapchat Partner for Mobile Measurement
App marketers can now apply Tenjin’s user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns SAN FRANCISCO, CA – Tenjin (www.tenjin.com),...
